current-email-001-free-check-confirmation-member-offers-off.txt: Free check confirmation is created by the live service. Send immediately as the existing service email. Member-offers-off variant; use when member-offer content is not allowed or the optional block conditions are not met.
current-email-001-free-check-confirmation-member-offers-on.txt: Free check confirmation is created by the live service. Send immediately as the existing service email. Member-offers-on variant; use when the optional member-offer block is allowed and its send conditions are met.
current-email-002-basic-check-confirmation-member-offers-off.txt: Basic check purchase confirmation is created by the live service. Send immediately as the existing service email. Member-offers-off variant; use when member-offer content is not allowed or the optional block conditions are not met.
current-email-002-basic-check-confirmation-member-offers-on.txt: Basic check purchase confirmation is created by the live service. Send immediately as the existing service email. Member-offers-on variant; use when the optional member-offer block is allowed and its send conditions are met.
current-email-003-comprehensive-check-confirmation-member-offers-off.txt: Comprehensive check purchase confirmation is created by the live service. Send immediately as the existing service email. Member-offers-off variant; use when member-offer content is not allowed or the optional block conditions are not met.
current-email-003-comprehensive-check-confirmation-member-offers-on.txt: Comprehensive check purchase confirmation is created by the live service. Send immediately as the existing service email. Member-offers-on variant; use when the optional member-offer block is allowed and its send conditions are met.
current-email-004-credit-pack-confirmation-member-offers-off.txt: Credit pack purchase confirmation is created by the live service. Send immediately as the existing service email. Member-offers-off variant; use when member-offer content is not allowed or the optional block conditions are not met.
current-email-004-credit-pack-confirmation-member-offers-on.txt: Credit pack purchase confirmation is created by the live service. Send immediately as the existing service email. Member-offers-on variant; use when the optional member-offer block is allowed and its send conditions are met.
current-email-005-monitoring-alert-member-offers-off.txt: Vehicle monitoring alert is created by the live service. Send immediately as the existing monitoring service email. Member-offers-off variant; use when member-offer content is not allowed or the optional block conditions are not met.
current-email-005-monitoring-alert-member-offers-on.txt: Vehicle monitoring alert is created by the live service. Send immediately as the existing monitoring service email. Member-offers-on variant; use when the optional member-offer block is allowed and its send conditions are met.
mcc-email-001-basic-to-comp-upgrade.txt: Customer bought a basic check. 2 hours after the basic check purchase.
mcc-email-001-basic-to-comprehensive.txt: Customer bought a basic check. 2 hours after the basic check purchase.
mcc-email-002-basic-24-hour.txt: Customer bought a basic check and has not upgraded after 24 hours. 24 hours after the basic check purchase.
mcc-email-002-basic-to-comp-reminder.txt: Customer bought a basic check and has not upgraded after 24 hours. 24 hours after the basic check purchase.
mcc-email-003-free-to-paid.txt: Customer completed a free check. 2 hours after the free check.
mcc-email-004-several-free-checks-bundle.txt: Customer completed three or more free checks in seven days. 12 hours after the third free check.
mcc-email-005-comp-to-bundle.txt: Customer bought a comprehensive check and appears to still be comparing vehicles. 24 hours after the comprehensive check purchase.
mcc-email-005-comprehensive-to-bundle.txt: Customer bought a comprehensive check and appears to still be comparing vehicles. 24 hours after the comprehensive check purchase.
mcc-email-006-one-check-left.txt: Customer used a bundle check and now has one credit remaining. Immediately after the bundle check is used, or shortly afterwards if send limits allow it.
mcc-email-007-no-checks-left.txt: Customer used their final bundle check. Immediately after the final bundle check is used, or shortly afterwards if send limits allow it.
mcc-email-008-repeat-bundle-buyer-pro.txt: Customer bought two or more bundles in 90 days. 24 hours after the second bundle purchase in 90 days.
mcc-email-008-repeat-bundle-to-pro.txt: Customer bought two or more bundles in 90 days. 24 hours after the second bundle purchase in 90 days.
mcc-email-009-pro-larger-bundle.txt: Pro customer repeatedly buys small bundles. 24 hours after the second small bundle purchase in 60 days.
mcc-email-009-pro-larger-pack.txt: Pro customer repeatedly buys small bundles. 24 hours after the second small bundle purchase in 60 days.
mcc-email-010-one-year-recheck.txt: Customer bought a basic or comprehensive check 365 days ago. One year after the original basic or comprehensive check.
mcc-email-011-repeat-web-user-app.txt: Customer completed three or more free checks on the website in 30 days and has no recent app use. 12 hours after the third website free check.
mcc-email-011-repeat-website-to-app.txt: Customer completed three or more free checks on the website in 30 days and has no recent app use. 12 hours after the third website free check.
mcc-email-012-checkout-recovery.txt: Customer started checkout but did not complete payment. Parked - 1 hour after checkout started.
mcc-email-013-checkout-24-hour-reminder.txt: Customer started checkout but did not complete payment after 24 hours. Parked - 24 hours after checkout started, if no payment has been completed.
mcc-email-014-high-value-free-check.txt: Customer completed a free check on a vehicle above the chosen value threshold. 2 hours after a free check on a vehicle above the chosen value threshold.
mcc-email-014-high-value-free-to-comprehensive.txt: Customer completed a free check on a vehicle above the chosen value threshold. 2 hours after a free check on a vehicle above the chosen value threshold.
mcc-email-015-older-free-check.txt: Customer completed a free check on a vehicle older than the chosen age threshold. 2 hours after a free check on a vehicle older than the chosen age threshold.
mcc-email-015-older-vehicle-paid-check.txt: Customer completed a free check on a vehicle older than the chosen age threshold. 2 hours after a free check on a vehicle older than the chosen age threshold.
mcc-email-016-mot-advisories-paid-check.txt: Customer completed a free check where MOT advisories are shown. 2 hours after a free check where MOT advisories are shown.
mcc-email-016-mot-advisory-free-check.txt: Customer completed a free check where MOT advisories are shown. 2 hours after a free check where MOT advisories are shown.
mcc-email-017-valuation-paid-check.txt: Customer completed a free check and viewed valuation. 2 hours after a free check where the customer viewed valuation.
mcc-email-017-valuation-viewed-free-check.txt: Customer completed a free check and viewed valuation. 2 hours after a free check where the customer viewed valuation.
mcc-email-018-repeat-free-check.txt: Customer checked the same registration for free more than once within seven days. Customer checks the same registration for free more than once within seven days.
mcc-email-018-repeated-free-check-paid.txt: Customer checked the same registration for free more than once within seven days. Customer checks the same registration for free more than once within seven days.
mcc-email-019-free-check-account-paid.txt: Customer creates an account after a free check but does not buy. Customer creates an account after a free check but does not buy.
mcc-email-019-free-check-account.txt: Customer creates an account after a free check but does not buy. Customer creates an account after a free check but does not buy.
mcc-email-020-mobile-web-app.txt: Customer completes repeat free checks on mobile web and has not used the app. Customer completes repeat free checks on mobile web and has not used the app.
mcc-email-020-mobile-web-to-app.txt: Customer completes repeat free checks on mobile web and has not used the app. Customer completes repeat free checks on mobile web and has not used the app.
mcc-email-021-basic-report-not-opened.txt: Customer bought a basic check but has not opened the report. 2 hours after basic purchase if the report has not been opened.
mcc-email-022-basic-opened-upgrade.txt: Customer viewed a basic report and has not upgraded. After the basic report has been opened, with a short delay.
mcc-email-022-basic-report-opened-upgrade.txt: Customer viewed a basic report and has not upgraded. After the basic report has been opened, with a short delay.
mcc-email-023-basic-high-value-upgrade.txt: Customer bought a basic check on a vehicle above the chosen value threshold. 2 hours after a basic check on a vehicle above the chosen value threshold.
mcc-email-023-high-value-basic-upgrade.txt: Customer bought a basic check on a vehicle above the chosen value threshold. 2 hours after a basic check on a vehicle above the chosen value threshold.
mcc-email-024-basic-another-vehicle-bundle.txt: Customer buys basic on one vehicle and checks another vehicle within seven days. Customer buys basic on one vehicle and checks another vehicle within seven days.
mcc-email-025-two-basic-checks-bundle.txt: Customer bought a second basic check within seven days. Second basic check bought within seven days.
mcc-email-026-three-basic-checks-bundle.txt: Customer bought three basic checks within 30 days. 12 hours after the third basic check purchase.
mcc-email-027-basic-buyer-direct-return.txt: Customer bought a basic check and later returned to the site through a paid search route or repeat web visit. 24 hours after the repeat visit, if no higher-priority email is due.
mcc-email-027-basic-direct-return.txt: Customer bought a basic check and later returned to the site through a paid search route or repeat web visit. 24 hours after the repeat visit, if no higher-priority email is due.
mcc-email-028-basic-app-prompt.txt: Customer has the app but bought a basic check on the website. 24 hours after the web purchase, if no higher-priority email is due.
mcc-email-028-basic-buyer-app-prompt.txt: Customer has the app but bought a basic check on the website. 24 hours after the web purchase, if no higher-priority email is due.
mcc-email-029-basic-monitored-upgrade.txt: Customer bought a basic check and enabled monitoring for the same vehicle. 24 hours after monitoring is enabled, if comprehensive has not been bought.
mcc-email-030-basic-checkout-failed.txt: Customer started checkout for a basic check but payment failed or was not completed. Parked - 1 hour after the failed or incomplete checkout.
mcc-email-031-comprehensive-report-not-opened.txt: Customer bought a comprehensive check but has not opened the report. 2 hours after purchase if the report has not been opened.
mcc-email-032-comprehensive-bundle-used.txt: Customer opened a comprehensive report and shows signs of continued car shopping. 24 hours after the report is opened, if another vehicle has been viewed or checked.
mcc-email-032-comprehensive-report-opened-bundle.txt: Customer opened a comprehensive report and shows signs of continued car shopping. 24 hours after the report is opened, if another vehicle has been viewed or checked.
mcc-email-033-comprehensive-plus-free-bundle.txt: Customer bought a comprehensive check and later completed a free check on another registration. 12 hours after the later free check.
mcc-email-033-comprehensive-plus-free-check-bundle.txt: Customer bought a comprehensive check and later completed a free check on another registration. 12 hours after the later free check.
mcc-email-034-two-comprehensive-bundle.txt: Customer bought two comprehensive checks within 30 days. 24 hours after the second comprehensive check purchase.
mcc-email-034-two-comprehensive-checks-bundle.txt: Customer bought two comprehensive checks within 30 days. 24 hours after the second comprehensive check purchase.
mcc-email-035-high-value-comprehensive-checklist.txt: Customer bought a comprehensive check on a vehicle above the chosen value threshold. 24 hours after purchase, if the report has not been opened again or if buyer guidance is useful.
mcc-email-036-comprehensive-valuation-support.txt: Customer bought comprehensive and viewed valuation information. 24 hours after valuation view or report purchase, whichever is later.
mcc-email-037-comprehensive-monitoring.txt: Customer bought a comprehensive check but did not enable monitoring. 24 hours after purchase, if monitoring is available and not enabled.
mcc-email-037-enable-monitoring.txt: Customer bought a comprehensive check but did not enable monitoring. 24 hours after purchase, if monitoring is available and not enabled.
mcc-email-038-comprehensive-app.txt: Customer bought a comprehensive check on the website and has no recent app use. 48 hours after purchase, if no higher-priority email is due.
mcc-email-038-comprehensive-buyer-app.txt: Customer bought a comprehensive check on the website and has no recent app use. 48 hours after purchase, if no higher-priority email is due.
mcc-email-039-comprehensive-return-7-days.txt: Customer bought a comprehensive check and returned after around 7 days. After the return visit, if the customer has checked or viewed another vehicle.
mcc-email-039-comprehensive-return-bundle.txt: Customer bought a comprehensive check and returned after around 7 days. After the return visit, if the customer has checked or viewed another vehicle.
mcc-email-040-comprehensive-return-30-days.txt: Customer bought a comprehensive check and returned around 30 days later. After the return visit, if no purchase follows.
mcc-email-040-comprehensive-return-new-check.txt: Customer bought a comprehensive check and returned around 30 days later. After the return visit, if no purchase follows.
mcc-email-041-paid-report-not-opened.txt: Customer bought a basic or comprehensive check but did not open the report within 24 hours. 24 hours after purchase if the report is still unopened.
mcc-email-042-return-to-vehicle-check.txt: Customer bought a basic or comprehensive check and later searched the same registration again. Shortly after the repeated same-registration search, if no newer check has been bought.
mcc-email-042-same-registration-reopen-report.txt: Customer bought a basic or comprehensive check and later searched the same registration again. Shortly after the repeated same-registration search, if no newer check has been bought.
mcc-email-043-similar-model-bundle.txt: Customer bought a basic or comprehensive check and then checked a similar make or model. 12 hours after the similar vehicle check.
mcc-email-043-similar-vehicles-bundle.txt: Customer bought a basic or comprehensive check and then checked a similar make or model. 12 hours after the similar vehicle check.
mcc-email-044-pro-page-interest.txt: Customer bought a basic or comprehensive check and viewed the Pro page. 24 hours after Pro page view, only if recent check volume supports it.
mcc-email-045-anniversary-recheck.txt: Customer bought a basic or comprehensive check around one year ago. 365 days after the original basic or comprehensive check.
mcc-email-045-paid-check-anniversary.txt: Customer bought a basic or comprehensive check around one year ago. 365 days after the original basic or comprehensive check.
mcc-email-046-checkout-1-hour.txt: Customer started checkout but did not complete payment. Parked - 1 hour after checkout started.
mcc-email-047-checkout-24-hour.txt: Customer started checkout but did not complete payment after 24 hours. Parked - 24 hours after checkout started, if the first reminder did not lead to purchase.
mcc-email-048-payment-failed.txt: Customer payment failed during checkout. Parked - As soon as practical after the failed payment, subject to checkout system rules.
mcc-email-049-basic-checkout-abandoned.txt: Customer abandoned checkout for a basic check. Parked - 1 hour after checkout abandonment.
mcc-email-050-comprehensive-checkout-abandoned.txt: Customer abandoned checkout for a comprehensive check. Parked - 1 hour after checkout abandonment.
mcc-email-051-bundle-checkout-abandoned.txt: Customer started checkout for a credit bundle but did not complete payment. Parked - 1 hour after checkout started, if no payment has been completed.
mcc-email-052-pro-bundle-checkout-abandoned.txt: Customer started checkout for a Pro bundle but did not complete payment. Parked - 1 hour after checkout started, if no payment has been completed.
mcc-email-053-free-check-checkout-abandoned.txt: Customer completed a free check, started checkout for a basic or comprehensive check, and did not complete payment. Parked - 1 hour after checkout started, if no payment has been completed.
mcc-email-054-several-checks-checkout-abandoned.txt: Customer checked several vehicles, started checkout for a bundle, and did not complete payment. Parked - 1 hour after checkout started, if no payment has been completed.
mcc-email-055-checkout-abandoned-bundle-alternative.txt: Customer abandoned checkout for one vehicle and then checked another vehicle. Parked - 12 hours after the later vehicle check, if no checkout recovery is still active.
mcc-email-056-bundle-bought-checks-ready.txt: Customer bought a credit bundle. Immediately after the bundle purchase confirmation, or as part of the existing purchase confirmation email.
mcc-email-057-bundle-first-check.txt: Customer bought a bundle and has not used any checks after 24 hours. 24 hours after bundle purchase, if no credits have been used.
mcc-email-058-bundle-checks-still-ready.txt: Customer bought a bundle and still has not used any checks after 7 days. 7 days after bundle purchase, if no checks have been used.
mcc-email-059-first-bundle-check-used.txt: Customer used the first check from a bundle. 24 hours after first credit is used, if there are credits remaining.
mcc-email-060-bundle-half-used.txt: Customer has used around half of their bundle. After the bundle reaches the half-used point, subject to send limits.
mcc-email-061-one-check-remaining.txt: Customer used a bundle check and now has one credit remaining. Shortly after the bundle check is used, subject to send limits.
mcc-email-062-zero-checks-remaining.txt: Customer used their final bundle check. Shortly after the final bundle check is used, subject to send limits.
mcc-email-063-bundle-used-quickly.txt: Customer used all or most credits quickly. 24 hours after the bundle is exhausted or near exhausted.
mcc-email-064-repeat-small-bundle.txt: Customer buys the same small bundle repeatedly. 24 hours after the repeat small bundle purchase.
mcc-email-065-unused-checks-available.txt: Customer has unused bundle credits 30 days after purchase or last use. 30 days after purchase or last use, if credits remain and no stronger email is due.
mcc-email-066-unused-credits-free-check.txt: Customer has unused credits and completes a new free check. Shortly after the free check, if no basic or comprehensive check has been bought and credits remain.
mcc-email-067-shortlist-support.txt: Bundle user checks several similar vehicles. 12 hours after the similar-vehicle pattern is detected, if credits remain.
mcc-email-068-dealer-like-bundle-user-pro.txt: Bundle user checks vehicles at dealer-like volume. 24 hours after the volume threshold is reached, if no higher-priority email is due.
mcc-email-069-regular-bundle-user-pro.txt: Bundle user continues checking vehicles over several months. After the repeat-use pattern is detected, if no Pro invite has been sent recently.
mcc-email-070-bundle-user-direct-return.txt: Bundle user returns through paid search or repeated web search behaviour. 24 hours after the return visit, if no higher-priority email is due.
mcc-email-071-close-to-reward-threshold.txt: Customer monthly spend is close to a rewards threshold. After the spend-near-threshold event is detected, if no higher-priority email is due.
mcc-email-072-reward-threshold-reached.txt: Customer reaches a monthly reward spend threshold. After the threshold is reached, if reward tracking confirms eligibility.
mcc-email-073-three-pack-reward.txt: Customer buys a 3-credit bundle. After the 3-credit bundle purchase, if reward messaging is allowed and not already included in the purchase email.
mcc-email-074-five-pack-reward.txt: Customer buys a 5-credit bundle. After the 5-credit bundle purchase, if reward messaging is allowed and not already included in the purchase email.
mcc-email-075-ten-pack-reward.txt: Customer buys a 10-credit bundle. After the 10-credit bundle purchase, if reward messaging is allowed and not already included in the purchase email.
mcc-email-076-four-comprehensive-checks-reward.txt: Customer has run four comprehensive checks in the current calendar month. After the fourth comprehensive check in the month, if there is still time left in the month.
mcc-email-077-five-comprehensive-checks-reward.txt: Customer has run five or more comprehensive checks in the current calendar month. After the fifth comprehensive check, if reward tracking confirms the activity.
mcc-email-078-reward-available-claim.txt: A reward claim card is available in the customer’s account. When the reward is available to claim.
mcc-email-079-reward-claimed-not-used.txt: Customer claimed a reward but has not used the free comprehensive check. 7 days after reward claim, if the free credit has not been used.
mcc-email-080-reward-aware-bundle.txt: Customer has viewed rewards information and continues checking vehicles. After continued checking behaviour is detected, if no stronger bundle or checkout email is due.
mcc-email-081-repeat-bundle-buyer-pro.txt: Customer bought repeat bundles and is not a Pro user. 24 hours after the repeat bundle purchase, if no higher-priority email is due.
mcc-email-082-two-bundles-pro.txt: Customer buys two bundles within 90 days. 24 hours after the second bundle purchase in 90 days.
mcc-email-083-ten-paid-checks-pro.txt: Customer runs ten or more basic and comprehensive checks in 90 days. 24 hours after the tenth basic or comprehensive check in the period.
mcc-email-084-one-off-buyer-value-options.txt: Customer buys several one-off basic and comprehensive checks without buying a bundle or becoming Pro. After the one-off purchase threshold is reached.
mcc-email-085-new-pro-first-bundle.txt: Customer creates a Pro account but does not buy a Pro bundle. 24 hours after Pro account creation, if no Pro bundle has been bought.
mcc-email-086-pro-small-pack-twice.txt: Pro user buys smaller Pro credit bundles more than once. 24 hours after the second small Pro bundle purchase.
mcc-email-087-pro-small-pack-three-times.txt: Pro user buys smaller Pro credit bundles three times within the chosen period. 24 hours after the third small Pro bundle purchase.
mcc-email-088-pro-credits-used-quickly.txt: Pro user uses a Pro bundle quickly. After rapid Pro credit usage is detected.
mcc-email-089-pro-one-credit-left.txt: Pro user reaches one remaining Pro credit. Shortly after the credit balance reaches one, subject to send limits.
mcc-email-090-pro-zero-credits.txt: Pro user reaches zero Pro credits. Shortly after the final Pro credit is used, subject to send limits.
mcc-email-091-pro-inactive-30-days.txt: Pro user has no Pro activity for 30 days. 30 days after last Pro activity, if no higher-priority email is due.
mcc-email-092-pro-inactive-90-days.txt: Pro user has no Pro activity for 90 days. 90 days after last Pro activity, if no higher-priority email is due.
mcc-email-093-pro-free-data-only.txt: Pro user has recent free check activity but no Pro bundle purchase or basic and comprehensive checks. After repeated free activity is detected, if no paid Pro activity follows.
mcc-email-094-pro-vin-feature.txt: Pro user views VIN feature information but does not buy a Pro bundle. 24 hours after VIN feature view, if no Pro bundle purchase follows.
mcc-email-095-pro-vat-receipts.txt: Customer shows Pro-like behaviour where VAT receipts may be useful, or views billing/account information. After relevant billing, invoice or Pro-interest behaviour is detected.
mcc-email-096-repeat-web-user-app.txt: Customer repeatedly uses the website and has no recent app activity. 12 hours after the repeat website checking threshold is reached.
mcc-email-097-app-installed-first-check.txt: Customer has installed or opened the app but has not completed a vehicle check in the app. 24 hours after app install or first app open, if no app check has been completed.
mcc-email-098-app-free-checker-paid-check.txt: App user completes free checks but has not bought a basic or comprehensive check. After repeated free app checks, if no basic or comprehensive check follows.
mcc-email-099-sms-user-account-follow-up.txt: Customer completed a MyTextCheck SMS check and an email address is available with permission to contact. Parked - After the SMS check, if email capture and permission allow it.
mcc-email-100-repeat-sms-user-options.txt: Customer completes several SMS checks and email capture/permission allows follow-up. Parked - After the repeat SMS usage threshold is reached.
