Summary
Send a later reminder if a basic check buyer still has not upgraded.
What happenedCustomer bought a basic check and has not upgraded.
When to send it24 hours after purchase.
Which email design it usesMCC-DESIGN-UPGRADE: Basic to comprehensive upgrade
Button textComplete the check
Button URL typeUpgrade page for the same registration
What we count afterwardsCustomer buys a comprehensive check for the same registration.
Example customerMorgan bought a basic check yesterday and has not bought the comprehensive check for the same registration.
StatusDraft plan
Who should get it
- Recent basic check buyers who did not upgrade
- Customers who have not received another follow-up email in the last 24 hours
Who must not get it
- Customers who already bought a comprehensive check for the same registration
- Customers who received another follow-up email in the last 24 hours
Extra checks before sending
- Check the first upgrade email was not blocked by a permanent do-not-email reason.
- Check the comprehensive check has not been bought.
- Check this reminder is still useful after 24 hours.
Send limits
- One follow-up email in 24 hours
- Three follow-up emails in seven days
What we count afterwards
- Email sent
- Email opened
- Button clicked
- Comprehensive upgrade bought for the same registration
- No sale
Developer notes
- Confirm whether both upgrade emails are allowed or whether the 24-hour reminder replaces the 2-hour email in some cases.
- Confirm how to handle a customer who returns before the 24-hour mark.
Required customer data
- customer ID
- email address
- email permission status
- last follow-up email sent date
Required vehicle data
- registration
- make
- model
- year where available
- comprehensive check bought for this registration
Required order data
- order ID
- product bought
- checkout completed date
- registration linked to the order
User groups linked to this email
Recent basic check buyers