Summary
Invite a free check user to choose a paid check for the same registration.
What happenedCustomer completed a free check.
When to send it2 hours after the free check.
Which email design it usesMCC-DESIGN-FREE-TO-PAID: Free check to paid check
Button textChoose your check
Button URL typeCheck choice page for the same registration
What we count afterwardsCustomer buys a basic or comprehensive check for the same registration.
Example customerTaylor completed a free check for CD34 EFG and has not bought a paid check two hours later.
StatusReady for developer notes
Who should get it
- Free check users with no paid check for the same registration
Who must not get it
- Customers who already bought a paid check for the same registration
- Customers who cannot receive follow-up emails
Extra checks before sending
- Check no paid check was bought after the free check.
- Check the registration can be carried into the paid-check choice page.
- Check this is not blocked by a more important same-vehicle email.
Send limits
- One follow-up email in 24 hours
- Three follow-up emails in seven days
What we count afterwards
- Email sent
- Email opened
- Button clicked
- Paid check bought for the same registration
- No sale
Developer notes
- The email should link back to a page that remembers the registration.
- Do not include any real customer data in previews.
Required customer data
- customer ID
- email address
- email permission status
- recent free checks
Required vehicle data
- registration
- make
- model
- year where available
- paid check bought for this registration
Required order data
- order ID if a paid check follows
- product bought
- price paid
- registration linked to the order
User groups linked to this email
Free check users