Summary
Suggest a bundle when a comprehensive buyer is still checking other vehicles.
What happenedCustomer bought a comprehensive check and appears to still be comparing vehicles.
When to send it24 hours after purchase.
Which email design it usesMCC-DESIGN-BUNDLE: Bundle and top-up email
Button textView bundles
Button URL typeBundle list page
What we count afterwardsCustomer buys a bundle.
Example customerChris bought a comprehensive check yesterday and then checked two more vehicles.
StatusDraft plan
Who should get it
- Customers with a comprehensive check and recent checks on other vehicles
Who must not get it
- Customers who already bought a bundle after the comprehensive check
- Customers who cannot receive follow-up emails
Extra checks before sending
- Confirm the customer checked another registration after or close to the purchase.
- Check no bundle was bought after the comprehensive check.
- Check same-vehicle emails have been handled first.
Send limits
- One follow-up email in 24 hours
- Three follow-up emails in seven days
What we count afterwards
- Email sent
- Email opened
- Button clicked
- Bundle bought
- No sale
Developer notes
- Needs a clear rule for what counts as still comparing vehicles.
- Keep this lower priority than same-vehicle upgrade emails.
Required customer data
- customer ID
- email address
- email permission status
- recent checks
Required vehicle data
- registration bought
- other registrations checked
- check dates
Required order data
- order ID
- product bought
- bundle bought after email
User groups linked to this email
Customers who checked several vehicles