Summary

Invite a customer to run a fresh check one year after a paid check.

What happenedCustomer bought a paid check 365 days ago.
When to send itOne year after the original check.
Which email design it usesMCC-DESIGN-RECHECK: Fresh vehicle check reminder
Button textRe-check this vehicle
Button URL typeFresh check page for the same registration
What we count afterwardsCustomer buys another check.
Example customerJordan bought a paid check for EF56 GHI one year ago and has not checked it again.
StatusNeeds design review

Who should get it

  • Customers who bought a paid check one year ago

Who must not get it

  • Customers who bought a newer check for the same registration
  • Customers who cannot receive follow-up emails

Extra checks before sending

  • Check there has not been a newer paid check for the same registration.
  • Check the registration can still be used safely.
  • Check permission again before sending an older reminder.

Send limits

  • One follow-up email in 24 hours
  • Three follow-up emails in seven days

What we count afterwards

  • Email sent
  • Email opened
  • Button clicked
  • Fresh paid check bought
  • No sale

Developer notes

  • Confirm how long vehicle data links can be kept.
  • Use a fresh permission check before sending.

Required customer data

  • customer ID
  • email address
  • email permission status
  • last follow-up email sent date

Required vehicle data

  • registration
  • make
  • model
  • year where available
  • last paid check date
  • newer paid check status

Required order data

  • original paid check order ID
  • fresh check order ID if bought

User groups linked to this email

Customers who checked a vehicle one year ago