Summary
Suggest the app to a repeat website user with no recent app use.
What happenedCustomer has completed three or more free checks on the website in 30 days and has no recent app use.
When to send it12 hours after the third website free check.
Which email design it usesMCC-DESIGN-APP: App suggestion
Button textDownload the app
Button URL typeApp download page
What we count afterwardsCustomer installs or uses the app.
Example customerCasey completed three website free checks this month and has not used the app recently.
StatusDraft plan
Who should get it
- Repeat website users with no app use in the last 30 days
Who must not get it
- Customers who used the app in the last 30 days
- Customers who cannot receive follow-up emails
Extra checks before sending
- Check the checks were on the website.
- Check there has been no app use in the last 30 days.
- Check the app link works for the customer device where known.
Send limits
- One follow-up email in 24 hours
- Three follow-up emails in seven days
What we count afterwards
- Email sent
- Email opened
- Button clicked
- App installed or used
- No app use
Developer notes
- Confirm what counts as app use.
- Do not send if there is app use in the last 30 days.
Required customer data
- customer ID
- email address
- email permission status
- last website use date
- last app use date
Required vehicle data
- registrations checked on website
- check dates
Required order data
- app use after email if available
User groups linked to this email
Repeat website users who may be better using the app