Summary
Help a customer return to a saved checkout when payment was not completed.
What happenedCustomer started checkout but did not complete payment.
When to send it1 hour after checkout started.
Which email design it usesMCC-DESIGN-CHECKOUT: Finish your vehicle check
Button textComplete your check
Button URL typeSaved checkout page
What we count afterwardsCustomer completes the purchase.
Example customerRiley started checkout for GH78 IJK one hour ago and payment has not completed.
StatusReady for developer notes
Who should get it
- Customers who started checkout and have not completed payment
Who must not get it
- Customers who completed payment
- Customers who cannot receive follow-up emails
Extra checks before sending
- Check payment has not completed.
- Check the saved checkout URL is safe to use.
- Check there is no active refund or payment dispute.
Send limits
- One follow-up email in 24 hours
- Three follow-up emails in seven days
What we count afterwards
- Email sent
- Email opened
- Button clicked
- Checkout completed
- No sale
Developer notes
- Never send if payment completed.
- Use a saved checkout link only after security review.
- This email belongs to the checkout-started-not-completed user group.
Required customer data
- customer ID where known
- email address captured at checkout
- email permission status
- unsubscribed status
Required vehicle data
- registration if available
- make if available
- model if available
- year where available
Required order data
- checkout ID
- checkout started date
- checkout completed date
- product type
- price paid
- registration linked to the checkout
User groups linked to this email
Checkout started but not completed