Review siteNo production dataNo real emails sentBuild: email-review-pages-buildBuild date: May 3, 2026

Planning flow

How It Works

The full plain-English flow from a customer action to one useful follow-up email, then counting what happened.

customer actioncustomer dataemail ruleschoose one emailsend simple emailcount what happenedimprove over time
1

What customers do

  • free checks
  • basic checks
  • comprehensive checks
  • bundle purchases
  • pro account activity
  • website visits
  • app use
  • checkout started
  • vehicle monitoring
2

What we know about them

  • email permission status
  • recent checks
  • registration checked
  • product bought
  • bundle checks left
  • app vs website use
  • repeat buyer history
  • refund or complaint status
3

Email rules

  • only email people we are allowed to email
  • do not email unsubscribed or blocked users
  • do not send more than one follow-up in 24 hours
  • do not send more than three in seven days
  • if several emails could go out, choose only one
  • stop emails that no longer make sense
4

Choose the right follow-up

  • free check -> paid check
  • basic check -> comprehensive upgrade
  • several checks -> bundle offer
  • one check left -> top-up reminder
  • no checks left -> buy another bundle
  • repeat bundle buyer -> free pro account
  • pro user buying small bundles -> larger bundle
  • one year later -> fresh check reminder
  • repeat website user -> app prompt
  • checkout started -> finish purchase
5

Send a simple useful email

  • single-column email
  • My Car Check logo
  • vehicle image where relevant
  • registration plate panel where relevant
  • short headline
  • short copy
  • one button
6

Track what happened

  • email sent
  • opened
  • clicked
  • purchase made
  • upgrade bought
  • bundle bought
  • pro account created
  • app installed or used
  • no sale
7

Improve over time

  • compare different subject lines
  • test timing
  • test offers
  • hold back a small test group
  • measure extra sales from each email
  • refine the rules
  • scale what works

Numbers we can add later

number of users in each groupemails sentopen rateclick ratesales rateupgrade ratebundle salespro sign-upsapp installsrepeat purchase raterevenue from emailsaved paid-search cost

How the numbers fit in

  • The planning tool starts with sample estimates.
  • Real numbers will come from the live service.
  • Each email needs a clear result to count.
  • The not-emailed test group helps show what would have happened anyway.
  • Over time we keep the emails that add value and change or remove the ones that do not.